
livelihoods of rural
communities

Value Chains
About
AGRI-CONNECT was an EU-funded programme, contributing towards inclusive economic job creation in the agricultural sector, and towards increasing food and nutrition security in Tanzania.
170000
smallholder farmers in the Southern Highlands of Tanzania and in Zanzibar reached.
AGRI-CONNECT Strategic Alignment
Agriculture remains central to Tanzania’s industrialization drive as articulated in the Government’s Five-Year Development Plan and the Agricultural Sector Development Plan Phase Two- ASDP II and the Zanzibar Agricultural Sector Development Programme (ZASDP). An increase in agricultural productivity forms the basis of the country’s industrialization push and employment creation. AGRI-CONNECT was fully aligned with the Government’s priorities as outlined in ASDP II and the ZASDP.
The programme connected farmers to markets, supported behaviour change for good nutrition practices and promoted women and youth employment and climate smart agriculture.
AGRI-CONNECT Result Areas
Want to know more about each result area?
AGRI-CONNECT Gallery
€ 100
Million
European Union (EU) Investment
10
%
Projected agricultural growth rate by 2030
7
Targeted Areas (Southern Highlands of Tanzania and Zanzibar)
AGRI-CONNECT was founded on 6 guiding principles
1. Behaviour change for good nutrition practices
2. Improving production, processing and marketing
3. Promoting women and youth employment and climate smart agriculture
4. Supporting better policies for an enabling environment
5. Connecting farmers to markets
6. More investment by SMEs
Notable Quotes
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“The success of AGRI-CONNECT is clearly reflected in the tangible improvements across Tanzania’s coffee, tea and horticulture value chains. I am honored to be here today and witness how this initiative has benefitted over 177,000 small-scale farmers and created more than half a million jobs. As a flagship EU initiative, it has been delivered with outstanding success, and we take great pride in the partnership that made it all possible".
Christine Grau
EU Ambassador to Tanzania and EAC

“
“AGRI-CONNECT’s priorities aligned with the Agricultural Master Plan, supporting our vision for a sustainable economy, resilience to climate change, and the use of sustainable agricultural practices to improve the livelihoods of the majority of Tanzanians reliant on agriculture. Well-maintained roads offer numerous benefits, including attracting investment to boost the rural economy by improving access to markets and processing centers.”
Hon. David Silinde
Deputy Minister of Agriculture

Inclusion of Women and Youth
Women and youth are greatly benefiting, particularly from developments in the horticulture, coffee and tea sectors, with the potential to attract industry which is boosting employment, reducing imports and generating foreign investments in Tanzania.
AGRI-CONNECT Updates
News
March 26, 2025
AGRI-CONNECT PROGRAMME
Agriculture is the backbone of Tanzania’s economy, employing over 65% of the population and contributing nearly 30% to the GDP. Yet, for decades, smallholder farmers—the […]
March 21, 2025
AGRI-CONNECT PROGRAMME
With TZS 278 billion, the programme transformed Tanzania’s agriculture empowering 177,000+ farmers, creating 516,833 jobs, and upgrading 162 km of rural roads.
[…]
March 21, 2025
AGRI-CONNECT PROGRAMME
European Union and Tanzania Celebrate Completion of TZS 278 Billion AGRI-CONNECT Programme, Benefiting Over 177,000 Farmers
A celebratory event held at Mbeya Food Park in Mbeya City , marked the programme’s conclusion graced by Honorable David Silinde, Deputy Minister for Agriculture and H.E. […]
January 31, 2025
AGRI-CONNECT PROGRAMME
VIDEO: Enhancing Coffee Productivity and Livelihoods in Tanzania’s Southern Highlands: The Impact of CODE-P
Smallholder coffee farmers in Tanzania’s Southern Highlands are experiencing a significant transformation in productivity, income, and sustainability, thanks to the support of […]